Wednesday, September 21, 2011

The Latest on Hydration, Fueling, Fat-Burning, Beet Juice, and Endurance Nutrition from the New Guy at Gatorade

Dutch-born Asker Jeukendrup, Ph.D., once an elite road cyclist, decided to concentrate instead on sports nutrition, and has become one of the world's leading experts in the field. He has especially studied the role of carbohydrate consumption on endurance performance. Last June, Jeukendrup accepted the position of"global senior director" of the Gatorade Sports Science Institute, an arm of the Gatorade brand that conducts performance research and educates coaches and athletes. He promises that exciting new products will be coming from Gatorade. Next month Jeukendrup will compete in his sixth Kona Ironman World Championships. Last Friday, he visited us in Emmaus, Pa., to speak to the editors of Runner's World -for full article click here

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